When Parents Hire Substitutes To Fill In

Are these parents whackjobs or do they simply have more money than they know what to do with?

Some parents hire sleeping coaches for their babies and toilet trainers for toddlers. They pay experts to teach their kids to ride a bike or write a “thank you” note.

At Your Service will take children grocery shopping to teach them the value of money and how to compare brands, as well as take them pet-sitting to teach responsibility, said co-owner Rose Mary Rovansek, who spent 20 years as a child-care teacher before opening the service.

“Parents have a lot of stress and don’t have a lot of time or patience,” Rovansek said. “One mom said she’s always in the hurry when she goes grocery shopping and doesn’t want to take the time to explain the Kraft brand vs. the store brand.”

The kiddie concierge service costs $45 an hour.

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